Abercrombie & Ditched

Given that I abhor "Jersey Shore" and it's inexplicable popularity, I was already destined to take great joy in this article. But when it comes directly on the heels of my post yesterday regarding the struggles of hip-hop stars being looked down upon by corporations, I find the irony irresistably delicious.

From CNN Money:

On Tuesday, clothing retailer Abercrombie & Fitch (ANF) said it would offer "substantial payment" to MTV's The Jersey Shore's cast members to stop wearing the brand on air.

"We are deeply concerned that Mr. [Mike "the Situation"] Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," an Abercrombie & Fitch spokesperson said in a statement. "We have also extended this offer to other members of the cast, and are urgently waiting a response."

As funny as this is, it makes me wonder: Can it be said that the comments and actions of companies such as Cristal show less respect for hip-hop artists as human beings? Although offering to pay someone to not be seen in your product is an obvious slight, it still shows more courtesy than simply disparaging a person (and their culture) while he or she effectively promotes your brand for free. I hesitate to play the race card, but this is a case where the topic is worth discussion. If, instead of being a group of obnoxious "guidos" and "guidettes", the cast was all Black, would Abercrombie still be willing to pay them? Or would they simply release statements condemning the show and their clothing's unfortunate association with it?

Of course, finding seven wild, ignorant-ass Black folk would be one thing; finding seven people like that who also frequently wear A&F clothing? That might not even be plausible enough to be considered for the purposes of debate.