So you're telling me that Franco just got paid $10,000 (or, perhaps $3,333.33 if divided equally) for something that doesn't exist? W...t...f? How can I get in on this?Last month, the increasingly bizzare man-of-the-moment James Franco announced his involvement in a new large-scale art project with the conceptual art duo Praxis (Brainard and Delia Carey). Not necessarily a shocking move, but Franco’s venture gets better—the art is “non-visible.”
...Franco and Praxis also warn that, “When you contribute to this Kickstarter project, you are not buying a visible piece of art!” Yes, after contributing real money, buyers will not receive any tangible piece of art and will instead by presented with a written description of their purchase.
With prices ranging from $1000 to $10,000, you might ask yourself, “who would actually willingly donate money for pretty much nothing?”
Answer: Montreal web producer, social media marketer, model and actor Aimee Davison.
And what did Davison get for her $10,000? A piece called "Fresh Air":
A unique piece, only this one is for sale. The air you are purchasing is like buying an endless tank of oxygen. No matter where you are, you always have the ability to take a breath of the most delicious, clean-smelling air that the earth can produce. Every breath you take gives you endless peace and health. This artwork is something to carry with you if you own it. Because wherever you are, you can imagine yourself getting the most beautiful taste of air that is from the mountain tops or fields or from the ocean side; it is an endless supply.Riiiiggghhhhtttttt...
(TJ with the assist)
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