From Life + Times:
Last month Lamborghini unveiled its newest concept car – an SUV dubbed the Urus. You read that right: Lamborghini, the company whose heritage is rooted in creating some of the world’s sexiest and most powerful exotic sports cars is now making SUVs and flying them under the same banner which has housed the Aventador, Reventon and Murciélago. While the Urus will probably be the most powerful SUV on the market (thanks in part to its aerodynamic design and V-10 584HP engine) it’s also being detested by fans of the Italian automaker, as enthusiasts are saying that Lambo is diluting its brand and lowering its standards for crossover appeal.Hardline enthusiasts and traditionalists may be upset over the move, but I applaud it. Lamborghini has one of the richest sports car backgrounds around. How would that suddenly be erased by them making one SUV line? The Urus looks good (aside from the interior; they may want to rethink the whole "Alaskan redneck camouflage" trim), and should be pretty powerful. I'm looking forward to wishing I could afford one.
2 comments:
Lamborghini is eyeing to cash in from the Formula One Race track i.e. the Buddh international circuit in the NCR region. The Volkswagen owned sports carmaker is planning to lure some of its prospective car buyers by offering them a test-drive of their dream wheels. The test drive offer from Lamborghini includes a Test drive for about 10-15 prospective customers and to test drive their dream wheels for more than 45 minutes at the 5.14 km long race track at the Buddh Circuit. The company choose to call this day the ‘Track Day’.The total sales of sports car in the year 2011 is merely 100 units out of which Lamborghini’s share was 14. Lamborghini has sold about 342 units in China with the global sales of 2,000 units in 2011.
Lamborghini is high level brand sport car. This is very easily explain this car features and advantage. Lamborghini Urus is looking excellent and it is best for racing or long drive.
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