Green Means GO

These days, being environmentally responsible is looking more and more enticing. First Jack Daniels proved that getting bourbon-drunk is good for the planet. And now, that mom-&-pop shop over in Maranello have decided that making your morning commute more eco-friendly doesn't have to mean making it lame (or, you know...lamer than it already is).

Meet the Ferrari 599GTB HY-KERS Hybrid Concept (this ain't your father's Prius).

On the color wheel, green is directly opposite red, the unofficial official color of Ferrari. That's fitting, since, on the rare occasions that they're fired up, the Italian supercar maker's big engines aren't the most fuel efficient. But among Ferrari's latest creations is the stunning 599GTB HY-KERS hybrid concept, introduced at this year's Geneva auto show. Yes, a Ferrari hybrid, displayed at the show in a brash satin-green hue that even a tree frog might have a tough time pulling off.

However patronizing the color choice, the 599GTB hybrid's greenness is more than skin-deep. A 100-hp electric motor mounted to the seven-speed dual-clutch transmission helps reduce CO2 emissions and increase fuel efficiency (although it's unclear by how much). Ferrari says the motor will drop the car's 0-to-124-mph time from 7.9 to 7.5 seconds...

For more on the 599GTB HY-KERS, as well as other new hybrids that are eroding the nerdy stigma of their genre, check out this Yahoo! Autos article.