From Life + Times:
Last month Lamborghini unveiled its newest concept car – an SUV dubbed the Urus. You read that right: Lamborghini, the company whose heritage is rooted in creating some of the world’s sexiest and most powerful exotic sports cars is now making SUVs and flying them under the same banner which has housed the Aventador, Reventon and Murciélago. While the Urus will probably be the most powerful SUV on the market (thanks in part to its aerodynamic design and V-10 584HP engine) it’s also being detested by fans of the Italian automaker, as enthusiasts are saying that Lambo is diluting its brand and lowering its standards for crossover appeal.Hardline enthusiasts and traditionalists may be upset over the move, but I applaud it. Lamborghini has one of the richest sports car backgrounds around. How would that suddenly be erased by them making one SUV line? The Urus looks good (aside from the interior; they may want to rethink the whole "Alaskan redneck camouflage" trim), and should be pretty powerful. I'm looking forward to wishing I could afford one.
