This is what hockey marketing has turned to. The sport is played by men in padding, masks and full body clothing indoors on ice.
So how do they market the Dallas Stars? With a boat full of nearly naked women outdoor on a sunny day.
Makes perfect sense. And yes, this is straight from the team's official site.
Enjoy the frolicking "Dallas Stars' Ice Girls."
via withleather
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1 comment:
No different, really, than NFL cheerleaders having calendars, etc.
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